ABOUT US

Our key aims for the next 3 years are to:
¤  Nurture through mentorship and education.
¤  Create space for new, vital, critical and underrepresented visual stories.
¤  Encourage experimentation to expand the potential of visual storytelling.
¤  Support artistic networks among Southeast Asian visual storytelling communities.
¤  Grow and enhance our accessibility to a diverse audience.
¤  Provide a range of meaningful experiences to our audience.

Objectifs Centre Ltd is a non-profit registered charity with Institution of Public Character (IPC) status and is supported by the National Arts Council under the Major Company Scheme from 1 April 2022 to 31 March 2025. Our annual report and financial statements can be accessed here. UEN: 201436096K. 

---

OUR TEAM

EMMELINE YONG / Co-founder and Centre Director

Emmeline co-founded Objectifs in 2003 and continues to lead the artistic direction and general management at the non-profit gallery and educational space. Objectifs has become regarded as one of the leading visual arts centres in Southeast Asia. She has been a juror for several international photography awards, including World Press Photo, British Journal of Photography (Female in Focus), W. Eugene Smith Grant for Student Photographers, Lucie Photo Book Prize and Magnum Foundation Fund, and was a Women Photograph mentor. She has also curated several exhibitions, with an interest in works by women photographers that speak to local and international concerns. Emmeline received her degrees from the University of Pennsylvania in Management (B.Sc Econs, The Wharton School) and Economics (B.A, College of Arts and Sciences).

CHELSEA CHUA / Programme Director

In addition to overseeing programmes and exhibitions at the centre, Chelsea frequently works directly with artists, photographers, curators and filmmakers across Southeast Asia to develop projects such as exhibitions, talks and mentorships. She is the curator of Stories That Matter, Objectifs’ annual documentary programme, and leads developmental platforms such as the Objectifs Documentary Awards, Curator Open Call and the centre’s residency programmes. She has also led collaborations such as Personally Speaking: The Art of Caregiving, a visual arts project produced for the Lien Foundation. She was previously Marketing Manager at The Substation (2012 to 2015), where she managed the centre’s marketing and communication initiatives. Chelsea graduated from the University of Western Australia with a B.A.(Hons) in Literature and Political Science.

RYAN CHUA / Outreach Director

Ryan manages the educational programmes and projects at Objectifs. Ryan has led Objectifs outreach collaborations, such as Picture My World (working with participants recovering from mental illness to use photography as visual therapy) and Singapore Street Scenes with the People’s Association. He previously worked in marketing and arts administration at The Arts House and The Substation where he gained experience in venue management and working with corporate clients. Ryan holds a Masters in Guidance & Counselling from James Cook University. He is a trained counsellor who has also conducted therapy sessions with children to help them express their emotional needs using creative methods.

LEONG PUIYEE / Programme Assistant Director 

Puiyee is responsible for the film programme and projects at Objectifs, where she manages programmes such as the Objectifs Short Film Incubator, National Youth Film Awards and Women In Film. She was the programme manager of the Singapore International Film Festival from 2014 to 2019, where she led the Short Films programme and was the co-programmer of the Singapore Panorama section, supporting a community of Southeast Asian filmmakers through these programmes. She has been invited to be on the selection panel of SEAShorts Film Festival in Malaysia (2017 and 2018), Asian Film Archive – Singapore Shorts (2018) and the World Press Photo Digital Storytelling Contest, Long category (2020). She was part of the 2020 Busan International Film Festival Short Films pre-selection team, the 2020-2021 Bangkok ASEAN Film Festival Short Films selection team, and was a Screener for SXSW 2022. Puiyee graduated with a diploma in Arts Management from Lasalle College of the Arts.

LIM MING RUI / Senior Manager

Ming Rui manages the educational programmes for schools, corporations, as well as the centre workshops at Objectifs. He also oversees other youth initiatives by Objectifs, such as its annual Shooting Home Youth Awards, a mentorship programme for young photographers. He worked previously at the Singapore International Foundation under the programme division, where he managed arts and culture programmes that aim to contribute to positive social change. Ming Rui is an alumnus of Objectifs’ Shooting Home programme and the Angkor Photo Workshops. He holds a BA in Business Management from University of College Dublin.

TIFFANY NAH / Manager 

In addition to managing the operations of the store and logistics, Tiffany is also responsible for the graphic design for Objectifs’ marketing materials and generating content for Objectifs’ social media channels. Since 2021, she has been involved in overseeing Site Unseen, a programme which invites artists and image makers to create site-specific image-based works that are exhibited at the store. She has previously worked at the Singapore International Film Festival in 2016 as the Festival Lounge Assistant, where she managed the festival lounge and coordinated social events. She has also worked at an art gallery as an administrative assistant, overseeing their day-to-day operations and logistics, and managing their social media content. Tiffany graduated from the National University of Singapore with a B.A. (Hons) in Literature and a minor in Film Studies.

GERALDINE CHENG / Manager (Education & Programmes)

Geraldine coordinates Objectifs’ educational programmes and workshops. She provides administrative, planning, and logistical support for the centre’s educational activities. Geraldine was previously an English Literature and Language teacher with the Ministry of Education (MOE), as well as a Literature tutor at Nanyang Technological University (NTU), where she was a recipient of the MOE Teaching Award and NTU Teaching Assistantship Award respectively. She holds a B.A.(Hons) in Literature with a minor in Creative Writing from NTU, and a post-graduate diploma in education from the National Institute of Education (Singapore).

EUNICE OH / Assistant Manager (Education & Programmes)

Eunice provides logistical and planning support for education and programmes. She graduated from Nanyang Technological University with a BA in Media Art (Photography).

JESSTINE SEAH / Assistant Manager (Exhibitions & Programmes)

Jesstine supports the planning and running of exhibitions and programmes in Objectifs. She was part of the production management team from Singapore Art Museum for the Singapore Biennale in 2022, where she worked closely with artists and curators for the coordination of exhibits and programmes. Jesstine holds a B.A.(Hons) in Southeast Asian Studies with a minor in Art History from the National University of Singapore, and a diploma in Arts Business Management from Ngee Ann Polytechnic.

Board Members & Advisors

Dawn Teo / Co-founder and Board Chair

Dawn Teo is the Senior Vice President of Amara Hotels and Resorts and Director of Strategic Planning and Corporate Development for Amara Holdings. Amara Holdings is a Singapore-based integrated lifestyle group with businesses in Hotel Investment and Management, Property Investment and Development, and Specialty Restaurants. At Amara, Dawn is responsible for the Hotel Investment and Management division. The group currently owns and operates four hotels in the Asia Pacific region, namely Amara Hotel Singapore, Amara Hotel Bangkok, Amara Sanctuary Resort Sentosa, and Amara Signature Shanghai. She also spearheads the group’s investment and acquisition strategies in the region. Prior to joining Amara, Dawn held senior positions in several multinational banks, and has spent over a decade with UBS AG and Credit Suisse AG. She is a graduate of The Wharton School at the University of Pennsylvania.  Dawn co-founded Objectifs in 2003 and was instrumental in developing its programmes and partnerships. She left the Objectifs in 2005 and continues her advisory role on Objectifs’ Board of Directors. She also serves as a Board Director at SHATEC Institutes.

Charmaine Toh / Board Member

Charmaine Toh is Senior Curator International Art (Photography) at Tate London. She has curated over 30 exhibitions ranging from small solo shows in independent spaces to large survey exhibitions in museums. At her former role as Senior Curator at National Gallery Singapore, she led the exhibitions Living Pictures: Photography in Southeast Asia (2022), Chua Soo Bin: Truths and Legends (2019) and Earth Work 1979 (2016). Prior to that, Toh curated exhibitions at ACC Gwangju (2015), the Fukutake House at the Setouchi Triennale (2013) and BankArt Yokohama (2011). She was also co-curator of the 2013 Singapore Biennale. Charmaine is also the founder and Director of The Art Incubator (2009-2015), where she worked with over 20 emerging artists to develop new work via residency programmes. She received her PhD from the University of Melbourne. She is the author of Imagining Singapore: Pictorial Photography from the 1950s to the 1970s (Brill, 2023), and has published in numerous catalogues and journals.

Ning Chong / Board Member

Ning is founder of The Culture Story, a private art gallery and Family Office For Art, a boutique advisory company to assist art collectors and corporations to manage their art collection and art wealth. Ning has more than fifteen years of experience working in the professional art world. She received a BSc in Economics and Economic History from the London School of Economics, and a Masters in Modern and Contemporary Art from Christie’s Education. Over the last decade, Ning is recognised as one who understands the intricacies of the dynamic art market. As a collector and consultant, Ning has organised numerous art exhibitions, public art projects, curated educational programmes, and contributed articles, interviews and panel discussions about the art market, collecting art and art as an alternative asset class. Prior to starting her own business, Ning spent a few years working at the Singapore Tourism Board and the National Arts Council. Before she returned to Singapore, she had work experience in major auction houses and galleries in London. Ning started her own art collection recently and continues to collaborate with her father on the acquisition strategy for their family art collection, which comprises paintings, sculpture, photography and prints. Ning is also a patron of the Singapore Art Museum and National Gallery Singapore, and served as a member of the 2023 NAFA Fundraising Gala Committee for their 85th anniversary.

Yvonne Li / Board Member

Yvonne Li is the co-founder and Director of Tate Anzur, an independent strategic communications agency in Singapore. A strong believer in the power of genuine communications and a passion to make a positive impact on society led to the founding of Tate Anzur in 2011. A decade later, she co-founded Tate Labs, offering digital content strategy and marketing services to provide a full suite of integrated communications solutions for businesses today. Beyond providing strategic counsel and overseeing the successful execution of publicity campaigns, her knack lies in her ability to guide businesses in developing impactful and measurable initiatives that are successful for the organisation and good for the larger society. Yvonne also plays an advisory role to non-profit organisations such as Participate in Design and MINDS, and makes time to mentor young PR practitioners.